Who We Are
Pivot Purposefully
After four years of successful entrepreneurship as Founder and CEO of Monica Motivates LLC and Pitch University ®, Monica launched Pivot Purposefully to help elevate underrepresented and formerly incarcerated women to the status of business owners.
Pivot Purposefully provides a four-pillar approach that educates, engages, empowers and enables successful entrepreneurship. Many programs focus on building job skills, not entrepreneurial skills. And they focus on men, not women. We serve women over 18 regardless of race, ethnicity, sexual orientation or income level.
Pivot Purposefully
After four years of successful entrepreneurship as Founder and CEO of Monica Motivates LLC and Pitch University ®, Monica launched Pivot Purposefully to help elevate underrepresented and formerly incarcerated women to the status of business owners.
Pivot Purposefully provides a four-pillar approach that educates, engages, empowers and enables successful entrepreneurship. Many programs focus on building job skills, not entrepreneurial skills. And they focus on men, not women. We serve women over 18 regardless of race, ethnicity, sexual orientation or income level.
What We Do
Pivot Purposefully develops and delivers entrepreneurial programming to underrepresented and formerly incarcerated women to bring their visions from ideation to new business launch.
Formerly Incarcerated to Woman Business Owner
This initiative will educate formerly incarcerated women on starting their own business through:
- Entrepreneurship education
- Boot camp-type retreats
- Subject matters expert speakers
- Access to venture capitalists and funding
- Mentoring
The expected result for participants is reduced recidivism, financial independence and positive community impact.
Our Team
Monica McCoy
Founder
Monica McCoy, CEO of Monica Motivates and Pitch University, is a global business strategist, executive coach and consultant. A former Acting Global Director of Strategy and Innovation for the McDonald’s Division of The Coca-Cola Company, McCoy left her corporate career to pursue her own dreams in 2017, after 15 successful years.
In 2017, Monica created and trademarked “Pitch University”. The curriculum is a blend of practical pitching knowledge and real-world experiences to help underrepresented men and women gain entrepreneur skills and capabilities to successfully move from ideation to business owner. “Pitch University” has garnered national attention and resulted in success stories for attendees who have launched, grown, and scaled new businesses.
In 2020, Monica pivoted her business focus to helping women entrepreneurs from underrepresented communities. Recognizing that female startups received less than 3% of the $85 billion invested by venture capital firms in 2019, Monica is committed to closing the opportunity gap for women and underrepresented founders.
Monica is a graduate of Emory University and holds a bachelor’s degree in Psychology.
Our Team
Monica McCoy
Founder
Monica McCoy, CEO of Monica Motivates and Pitch University, is a global business strategist, executive coach and consultant. A former Acting Global Director of Strategy and Innovation for the McDonald’s Division of The Coca-Cola Company, McCoy left her corporate career to pursue her own dreams in 2017, after 15 successful years.
In 2017, Monica created and trademarked “Pitch University”. The curriculum is a blend of practical pitching knowledge and real-world experiences to help underrepresented men and women gain entrepreneur skills and capabilities to successfully move from ideation to business owner. “Pitch University” has garnered national attention and resulted in success stories for attendees who have launched, grown, and scaled new businesses.
In 2020, Monica pivoted her business focus to helping women entrepreneurs from underrepresented communities. Recognizing that female startups received less than 3% of the $85 billion invested by venture capital firms in 2019, Monica is committed to closing the opportunity gap for women and underrepresented founders.
Monica is a graduate of Emory University and holds a bachelor’s degree in Psychology.
D’Sena Morehead
Operations Director
D’Sena Morehead is a versatile business leader with a unique focus on leadership, human resources, and project management. She has demonstrated strengths in developing innovative HR solutions for a challenging workforce, which has made her highly impactful. She spent most of her career in multiple leadership roles at The Coca-Cola Company. Prior to that she worked in leadership roles at the Georgia World Congress Center and Ritz Carlton Buckhead.
D’Sena has successfully designed and delivered innovative solutions, tools and projects to meet the needs of her clients in a variety of different work environments, including entrepreneurial startup teams, supply chain, contact centers and attractions. She also has international experience leading world-wide sports projects such as World Cup and Olympic Winter and Summer Games. In addition, she has led large scaled projects including opening two attraction facilities and has successfully activated eleven global startup businesses.
During her career she has volunteered and participated in various activities that have positively impacted the community. D’Sena earned her bachelor’s degree from Florida State University.
D’Sena Morehead
Operations Director
D’Sena Morehead is a versatile business leader with a unique focus on leadership, human resources, and project management. She has demonstrated strengths in developing innovative HR solutions for a challenging workforce, which has made her highly impactful. She spent most of her career in multiple leadership roles at The Coca-Cola Company. Prior to that she worked in leadership roles at the Georgia World Congress Center and Ritz Carlton Buckhead.
D’Sena has successfully designed and delivered innovative solutions, tools and projects to meet the needs of her clients in a variety of different work environments, including entrepreneurial startup teams, supply chain, contact centers and attractions. She also has international experience leading world-wide sports projects such as World Cup and Olympic Winter and Summer Games. In addition, she has led large scaled projects including opening two attraction facilities and has successfully activated eleven global startup businesses.
During her career she has volunteered and participated in various activities that have positively impacted the community. D’Sena earned her bachelor’s degree from Florida State University.
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